The best homepage design for conversion in a review site is one that has a comparison table at the top and below that a list of all the reviewed products (sorted by rating) with a summary of each product. Like this:
By default WordPress shows a list of posts on the homepage. We need to change WordPress’ default behavior. The easiest way to accomplish this is by creating a WordPress Page (not post), insert the comparison table in it, and then list the products one-by-one manually.
So, let’s create a Page and give it the title "Compare Woodworking Plans Packages." After filling the page with content and publishing it, we’ll go to: Settings »» Reading. And select "A static page." From the drop-down list for "Front page:" select the page that you created.
Now the homepage will display the content of the WordPress Page instead of a list of posts.
This way we have setup our homepage, but it’s empty. Now we should add a comparison table and review summaries to it. Let’s start by adding the comparison table.