Find the Best WordPress Real Estate Theme & Plugin

WordPress real estateWordPress has a great selection of themes and plugins for real estate agencies, freelance realtors, and online marketers in the real estate niche.

But one thing to keep in mind is that, not all real estate themes serve the same purpose. For example, as a licensed real estate agent, you may want to have an automated way to publish MLS listings on your site; not all themes can do that.

Or as an internet marketer without a real estate license and MLS access, you may wish to build a real estate site to charge realtors and property owners for listings. Again, you need to find the right themes for this.

With that in mind, let’s investigate the focus of each WordPress real estate theme and plugin to determine the best solution for you:

Real Estate Themes with Optional MLS / IDX Integration

The following themes are integrated with the WordPress plugin dsIDXpress. This plugin allows you, as a licensed real estate agent, to pull MLS listings automatically and publish them on your WordPress site in a search-engine-optimized manner.

If you don’t want to use an MLS data feed, it’s okay. You can just as well post properties manually. But keep in mind that these themes do not have the ability to accept and charge for user submitted properties out of the box.

Estate by WooThemes

Estate by WooThemesEstate is a comprehensive real estate theme by one of the most reputable theme design companies, WooThemes. It has minimalistic and highly customizable design. The individual property pages are very rich. There’s a virtual tour widget and integration with Google Maps with Street View, among other things. It’s priced higher than most other themes at $200. But this is a small investment for a serious and professional real estate website. You may also consider joining the WooThemes club to get the theme at a discounted price. Download »»

Openhouse by Buchmann Design

Openhouse by BuchmannOpenhouse is the most popular real estate theme on ThemeForest. It has thousands of purchases, many user comments, and excellent ratings. It has all the features that you’d expect from a real estate theme, and then some. I don’t particularly like the design, but that’s just my taste. It’s a very functional theme otherwise. At $40 only, it provides most value for the money. Download »»

AgentPress by StudioPress

AgentPress by StudioPressAgentPress is built on the popular Genesis Framework by StudioPress. It is most suitable for a single agent. I don’t think it’s meant to be used by a real estate company with multiple agents. For example, it doesn’t have a built-in contact form or an agent profile page. The design is not that special either. Frankly speaking, I think you’re better off with one of the two themes above, unless you’re into the Genesis Framework, in which case you can buy this theme for just $44.95. Download »»

Real Estate Themes with Paid User Listings

Unlike the themes above, the following themes don’t integrate with MLS or IDX. What they have, that other themes don’t, is the ability to accept and publish paid user listings. It’s like paid classifieds, but tailored to the real estate market.

RealtorPress by PremiumPress

RealtorPress by PremiumPressRealtorPress is a great choice if you need to build a user-driven real estate site. It’s one of the many excellent app themes by PremiumPress. It ships with a wide range of features and options, such as 20 integrated payment gateways, user profile pages, mobile device optimization, and more. It can be used as a property directory or a portfolio. It’s reasonably priced at $79 only. Download »»

 

Templatic Real Estate by Templatic

Templatic Real EstateTemplatic Real Estate will give you a professionally laid out, community driven real estate site in a matter of minutes. It has everything you could ask for, agent management, powerful property search, content rich property pages, several payment gateway options, and multiple color schemes to make your site unique. You can buy this theme for as little as $90. Download »»

Real Estate Plugins

Your choice isn’t limited to those themes listed above. In fact, any WordPress theme can be turned into a real estate theme by using the right plugins.

But let me be realistic. While some of these plugins are great, if you want a proper looking real estate site, your options are to either do advanced customizations on a generic theme with the help of one of these plugins, or use one of the themes above.

Now that you know what the use of one of these plugins entails, let’s get into it.

WP-Property seems to be the most popular real estate management plugin on WordPress.org. It has thousands of downloads and almost a perfect star rating. With this plugin, you can post properties with the same level of ease of making regular posts. The plugin takes care of displaying Google maps, organizing properties by type, displaying a list of properties, and more.

FireStorm Real Estate is very similar to WP-Property in its offering, but it’s newer and has a smaller user base. You should still check it out to see if you like how it differentiates itself.

Great Real Estate was the leader in this space once, but it has been surpassed by other plugins. The last update on Great Real Estate was in 2010. I’m listing it here because some other real estate themes still rely on this plugin.

Simple Real Estate Pack brings interesting content to normal real estate listings. That includes “mortgage and home affordability calculators, closing cost estimator, live mortgage rates, Trulia and ALTOS statistical charts, local schools, business listings from Yelp and Google Maps. Optionally, Simple Real Estate Pack can function as an extension for Great Real Estate (GRE) plugin, and will add new features to the GRE if it’s installed.”

dsIDXpress is the IDX feed plugin for WordPress. It allows your users to search and browse your MLS listings within your site. It turns each of your MLS listings into a search-engine-optimized page on WordPress. Diverse Solutions, the company who developed this plugin, also offers other solutions that help real estate agents take full advantage of web technologies.

Tips for WordPress Real Estate Websites

In researching WordPress real estate themes and plugins, I’ve come across a few tips that I should share with you.

Capture The Emails of Potential Real Estate Buyers

Some real estate agents complain that visitors who land on their site back out after viewing a couple of listings without leaving any trace. To mitigate this problem, consider using an unobtrusive popup where you ask for the visitor’s email. You can set it up so that the popup will only be displayed at the second pageview, which makes it significantly less annoying, yet still effective. A WordPress popup plugin can help you with that.

Submit Your Property Listings RSS Feed to Other Real Estate Websites

Some websites like Truilia and Zillow allow you to publish your properties with them automatically through an RSS feed. If you’re using WordPress, you can create a customized RSS feed for each website using the Feed Wrangler plugin.

Turn a Real Estate Theme into a Membership Site

If you wish to do so, you can protect some of your property listings from public viewing and only allow registered users or even paid members to view them. You can use a WordPress membership plugin to do that.

Get Help!

It’s understandable if all of this is a bit confusing.

Fortunately, a company exists that specializes in helping real estate agents enhance their web presence. It’s called Agent Revolution. They’ll help you build a WordPress real estate website and market it through social media.

By the way, I came across a few other real estate themes while I was researching, such as: Elegant Estate, WP Pro Real Estate, Exotic, Quickstart, and Elegant. Gorilla Themes and ThemeShift also have several real estate themes.

I didn’t list these above because I wanted to narrowing down the selection to the best of what’s available in order to make it easier for you to decide. If you think one of these should be listed above, let me know.

I hope you found this stuff helpful. If there’s something I missed or got wrong, or if you have a question or a suggestion, please comment!

19 comments. You can post one, too!

  1. Err, Estate should be the best for me. Minimalist, elegant, and still keeps its glamour side. Thanks for the reviews and the templates.

  2. RealtorPress is my favorite themes. Many thanks for the template.

  3. adam

    After trying just about every wordpress real estate plugin “free and commercial” I decided to try wp-realty. I did my research and found some negative post like the one above and decided to go ahead and call them anyway just to see if they were the boogeyman scammer that a couple of people have posted.

    Turns out that just like all other companies they’ve had to deal with a few nut jobs that probably shouldn’t have presented themselves to their clients as “web developers”.

    When my project was completed I was soooo happy with it that I told them I wanted to give them a testimonial and thats when they reminded me about those nut-jobs that I had initially mentioned when I was asking about pre-sale information prior to purchasing. They said that “if I really wanted to give them a testimonial” then for me to please go out and let those readers see that there ARE happy customers like me!

    SO if you are a web developer looking for a 100% working US/Canada RETS solution, w/NO-encrypted code, NO MONTHLY FEES, then let me save you some time….a LOT of TIME!

    Even though I’m a developer I went ahead and paid the 1399 price to have everything all done and archived for me so that I had a 100% completed and working backup archive of everything. They took about 3 days to get it all done and with a few tweaks (they include 2 hrs of live 1-on-1 support) I was able to get my first clients project done in less than 5 days total time. The BEST part was when I was shown how to setup as many NEW sites as I want in less than 10 min! They include a remote database option that allows as many other websites as you want to connect and share the listings data from the master site database – Cool Right?!

    Visit, call, or email the people over at http://wprealty.org and let them show you what all their stuff can do and make sure they show you their “templated auto suggest” demo – AWESOME! – Never seen anything like it before!

    Oh, and one more thing “SEO”
    I also do a lot of Real Estate “SEO” projects and so I recommend using something that allows for unlimited SEO options…especially “dynamic” seo options. I just finished another customer’s site with the WPR plugin that required 3 dynamic content paragraphs to be added in the listings details page so that the client’s listings pages were containing MORE relevant content and additional contextual anchor text links to help out weigh competitor’s pages for the ADDRESS searches on Google. Then the same customer wanted me to add in the ability to update the RETS every hr – then the customer wanted me to push a link to all listings added TODAY with the newest on top (trying to get authorship/authority with his gravatar displaying on all “new listings” getting indexed for Google search results) ……I also just recently did another project where the client wanted to join 3 RETS into 1 database and NONE of these other solutions can offer you all of these options. (note* I did have to pay for a couple of hrs of support to have them join the databases together on that project but now that I understand how its done I can do it myself)

    The main problem with just about all of the wordpress plugins like IDXbroker and dsIDX (diverse solutions) is that neither one can do microdata via http://schema.org – which, imo, is a HUGE SEO disadvantage over other products like http://wprealty.org.

    If you are as concerned with SEO as I am then you will certainly want to compare solutions based on what SEO limitations are imposed on you by these 3’rd party RETS/MLS providers.

    Start with the following SEO check list: …
    *Note none of these are possible using “dsIDX” or “idxBroker”*
    1). 100% Customizable (dynamic) page urls, page titles, page meta, page description etc all done in any way you can imagine doing them, also very important is the ability to do (“dynamic” rel_canonical listing urls)
    2). Can you add custom microdata to all appropriate listing data such as in this example – 123 street
    3). Can you create unlimited “custom dynamic content” using {listings field names/values} and conditionals. (not possible with idxBroker or dsIDX)
    4). Are there any creativity limitations – in other words IF you want to do “xyz” can you? The answer to that is “NO” if you can’t touch any of their code.

    If anyone can show me a wordpress solution that can do those 4 items I’d like to know about it – cheers :)

  4. The first question that comes to one’s mind is that what is eia? UNEP characterizes Environmental Impact Assessment (EIA) as an apparatus used to distinguish the ecological, social and financial effects of a task before choice making. It expects to foresee ecological effects at an unanticipated stage in venture arranging and outline, discover ways and intends to diminish unfavorable effects, shape activities to suit the nearby environment and present the expectations and alternatives to leaders. This is a paramount administration device for guaranteeing ideal utilization of characteristic assets for reasonable advancement.
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  5. Hi. I realise this is an old tread but it is by far most informative. Bravo!

    I am looking to build new web site for my property rental business my self. I am new to web development so I must be sure when I make first steps since it is by far most complicated site I ever set up to do.

    Since I have 10 year old working site that I feed with new listings simply by uploading directly to database via php myadmin I have this question;

    Do I need to keep my old management software or these themes come with something doing the same jon? Publishing listing on a web site is one part of the rental business. Keeping info about lendlords is also very important. And it needs to be well hidden and safe of course.

    Hope M.K. is still peeking this way.

    Best

  6. Frankly speaking, I think you’re better off with one of the two themes above, unless you’re into the Genesis Framework, in which case you can buy this theme for just $44.95.

  7. Hello friends,
    I think its just fantastic provided in your posts and thanks for posting it.i like it and suggest everyone to use that.

  8. Hello friends,
    I think Thanks for sharing this great article. I agree with all your all points which you have mentioned in your post to Best WordPress Real Estate Theme & Plugin.

  9. Diya

    I appreciate the Templatic real estate. nice theme

  10. Thanks for sharing this great article. I agree with all your all points which you have mentioned in your post to Best WordPress Real Estate Theme & Plugin.

  11. Excellent Post. I’m working on a new project for a commercial real estate site. Can anyone recommend the best theme from above. They all seem to be great and hard to decide.

  12. Wow . Its just fantastic information provided in your post thanks for posting it.
    I like it and suggests everyone use that.
    Thank for your share
    Bang Luu Van

  13. Hi, do u know tell me if at Real Estate Themes with Paid User Listings, I can let users sign in for free too? or if at Real Estate Themes with Optional MLS / IDX Integration, I can let users sign in and add publish too?tks!

  14. wow . its just fantastic information provided in your post thanks for posting it

  15. Halpa

    Wonder if Premiupress is used in site www.lehtitarjoukset.net

  16. Kit

    Thanks for your list and it is very useful. I wish I read that before. I want to share my bad experience from wprealty.org that offers wordpress real estate plugin. Hope other wordpress user will not fall into the scam.

    I share the link and evidence below:
    wprealtyscam.wordpress.com
    or
    http://wprealtyscam.wordpress.com/2012/02/23/wprealty-wp-real-estate-plugin-scam-from-wprealty-org-scam/

  17. I just have to say WOW! And thank you for compiling all of these real estate themes and plugins. Been looking at a lot of these to find a way to improve my blog and also for new real estate websites I am developing. I believe you just saved me a lot of time and effort through this post.

    By the way, I am looking for a feature where I can import a list of properties from an excel/csv file and I would appreciate it if you can point me in the right direction. If you will notice, my blog/website is about foreclosed properties, and with thousands of them out there, I believe the only practical way for me to post them in my blog (with complete info that is searchable through filters/etc) would be through importing of data. Any help would be much appreciated. :-)

    Thanks again!

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