The Best WordPress Newsletter Plugin and Email Marketing Service
Many newsletter plugins for WordPress continue to be worked on and improved as you’re reading this. But with all due respect to developers and with sincere appreciation for all their work, there is only one newsletter plugin that dominates them all:
Below you’ll see how Tribulant Newsletter stacks up against other plugins. You’ll find out whether it is the right choice for you or whether you’d be better off using a service such as AWeber or MailChimp. The best solution depends on your specific needs.
Scroll down a little to see a comparison of the top newsletter plugins or go straight to:
- The pros and cons of newsletter plugins and email marketing services
- “I already have a newsletter solution. Now I just want to display a subscription form”
- “I just want to send content update notifications to a list of subscribers. Nothing fancy.”
Compare the Top WordPress Newsletter Plugins
This is a side-by-side feature comparison of the plugins. If one specific feature interests you, click on it and you’ll see more about how all the plugins perform with regard to that particular feature.
|Download here||Download here||Download here|
|Support & docs|
|Subscribers & mailing lists|
|Opt-in form features|
|Content update notifications|
|Bounced emails handling|
|The money||1-site: $55
|Free, but requires opt-in||Stripped-down free version
Pro 1-site: $20
Pro unlimited: $97
|Download here||Download here||Download here|
Summaries of all of WordPress newsletter plugins
Tribulant Newsletter ($55) has got everything you’d need in a newsletter solution. Its range of capabilities even rivals professional email marketing companies such as MailChimp. And it integrates well with WordPress. Download »»
Satollo’s Newsletter (free) is available from WordPress.org. But there’s also a more featured professional version for $20. Even though the documentation is hard to read some times, the plugin is solid. Download »»
Wysija Newsletters (free) is the only plugin with a drag and drop visual editor. The authors made an effort to keep it simple. They also offer support and documentation. Download »»
[GWA] Autoresponder (free) can be a great choice for internet marketers with focus on scheduled follow-up messages. Some people may find it difficult to use, though, ’cause its UI is nothing like a native WordPress UI. Download »»
WPMU DEV e-Newsletter ($39) is still under development. It barely covers the basics of a newsletter plugin. But it has nice HTML templates. If you’re an existing member of WPMU DEV, you may wanna try this one out. Download »»
So, those were all the plugins. Now let’s see if a plugin is really what you should use. Or if its better to use an email marketing service.
Newsletter Plugin Versus Email Marketing Service
Generally speaking, newsletter services such as MailChimp and AWeber are more capable than newsletter plugins. These services provide more themes and designs for newsletters and opt-in forms. Deliverability is not a concern when you use a service. That is, you won’t have to tell your readers “Check your spam box”! Services can handle massive mailing lists without a hitch, while a plugin could cause trouble in an underpowered server.
Having said all of that, with a WordPress newsletter plugin, you get complete freedom and a lower cost. Services such as MailChimp and AWeber impose usage restrictions. For example, you cannot use a MailChimp list primarily for sending affiliate offers. And with both AWeber and MailChimp you could face restrictions if you try to provide single opt-in experience to your readers.
If you want complete freedom and not have anyone dictate how you should run your subscribers list, then the most flexible option is using a plugin. And if you want a plugin with a set of features that is comparable to newsletter services, the choice is clear: Tribulant Newsletter plugin.
Another advantage of using a plugin is that it is more affordable. While MailChimp provides a free option for lists smaller than 500 and AWeber has a 30-day free trial, the costs of these services ranges from $10 to $240 and more. Tribulant Newsletter plugin, on the other hand, costs just a one time payment of $55, which allows for an unlimited number of subscribers and email dispatches.
So, in the end, it depends on the nature of your mailing list and intended uses. Will the restrictions imposed by 3rd party services impact you? If so, definitely get a plugin. If not, then you may find a service to be much easier to get started with. For services, I generally recommend MailChimp (or AWeber for email marketers).